Open to collaborations · Dubai
Performance marketing powered by data, AI and a quiet mind.
In stillness — come closer
About
A Computer Science graduate who turned into a performance marketer. I help businesses grow the way a tree does, from the roots to the canopy, from the first digital spark to the full shape of a brand. Wandering through many industries taught me that growth is one pattern wearing many costumes.
My story
A Computer Science graduate turned Senior Performance Marketing Manager, with 7+ years of work spanning 8 countries, from Kathmandu to Dubai.
I've scaled SaaS platforms globally, served Sadhguru's Isha Foundation, trained with Google as a certified partner, and managed $10M+ in paid media for 60+ clients across my career.
I help businesses grow the way a tree does: from the roots to the canopy, from ground-up launches to confident scale-ups, and from the first digital spark to the full shape of a brand.
Working across so many industries gave my mind a wider lens. After a while you notice that growth is one pattern wearing many costumes, and the fun is recognising it in each new outfit.
For founders & CEOs
Growth you can see on the P&L.
ROAS, CPA and pipeline tied to your P&L.
GA4, GTM and clean attribution before a dirham is spent.
Automation that cuts reporting time and finds wins faster.
Transparent weekly reporting and a team that owns outcomes.
Career Roadmap
Data Analyst
Where precision began.
2017–2020 · Kathmandu, Nepal
Data Analyst
The story begins in the engine room. Obsessive precision with data: accuracy, speed, integrity. Before campaigns and ROAS came the raw discipline of making every number count. That mindset never left.
Web & App Developer
Where code met calm.
Web & app development · Kathmandu, Nepal
Web & App Developer
Built the Pragya yoga and meditation app and its website, then taught it to be found through SEO. Writing the code that helps people sit still turned out to be a fitting first chapter.
This is where the path bent from building products toward growing them, and from web and app development into performance marketing.
Business Development Manager & Yoga Instructor
First real marketing role.
2018–2021 · Budanilkantha, Kathmandu
Business Development Manager & Yoga Instructor
Built the digital presence for an ancient wellness brand: Facebook Ads, Google Ads, SEO and team leadership. The early lesson: authentic storytelling always outperforms manufactured campaigns.
Digital Marketing Specialist
15+ clients at once.
2020–2021 · Kathmandu, Nepal
Digital Marketing Specialist
Managed 15+ clients simultaneously across SEO, SEM, e-commerce and social. Oversaw Analoguemall.com, ran deep competitive analyses and built growth strategies across diverse industries. The breadth made me a full-stack marketer.
Digital Marketing Manager · Remote
Going global with SaaS.
2021–2022 · Singapore · Global remote
Digital Marketing Manager
First venture into global SaaS marketing with a Singapore-based learning platform. Owned the full acquisition engine: international traffic, cross-border lead generation, email funnels and paid social across time zones and cultures.
Campaign Manager · Sadhanapada
A reorientation of purpose.
2022–2023 · Coimbatore, India · 7-month program
Campaign Manager
The most transformative chapter. Serving Sadhguru's global movement was a complete reorientation of purpose rather than a job. Google Ads, email marketing, SEO, CRM and JIRA.
Marketing here was about human transformation at scale. It built an empathy and intentionality no agency brief can teach.
Google Client Solutions Manager
Trained by Google itself.
2023–2024 · Kathmandu · Certified Google Partner
Google Client Solutions Manager
Trained directly with Google experts as a certified partner. Elite consultations on Google Ads strategy, GA4 architecture, GTM setup and Looker Studio dashboards. Most performance marketers learn from blogs. I learned from Google.
Paid Media Executive
Top UK & Australian universities.
May–Nov 2024 · Kathmandu
Paid Media Executive
International paid media for top UK and Australian universities across DV360, CM360, Meta, TikTok, Snapchat, Reddit, Bing and X. Consistently beat KPIs on complex education campaigns that demanded precision and cultural intelligence.
Senior Performance Marketing Manager
GCC's biggest brands.
Nov 2024–Present · Dubai Studio City, UAE
Senior Performance Marketing Manager
Leading performance marketing for GCC's biggest brands in real estate, hospitality, luxury and tech. Full-funnel strategy across Meta, Google, TikTok, LinkedIn and Snapchat, and mentoring a team. Some call it a job. I suspect it is the universe running a campaign for itself, and I just happen to be managing the budget.
Case Studies
Six industries. Hover to pause, drag to explore.
E-Commerce · Meta · Google Shopping · GA4 · GTM
Rebuilt the full funnel for a luxury fashion DTC brand. A creative testing framework, a GA4 + GTM overhaul, and Meta Advantage+ alongside Google Shopping, with Looker Studio for real-time ROAS tracking.
B2B SaaS · LinkedIn · Google Search · HubSpot · Email
A LinkedIn lead gen engine plus Google Search intent and HubSpot CRM integration. Audiences layered by seniority, industry and company size, with automated email nurture sequences.
Real Estate · Google · Meta · Snapchat · CM360
Multi-channel for a Dubai real estate developer: Google Search, Meta dynamic video ads and Snapchat for GCC buyers. Full attribution from click to qualified property enquiry.
Ride-Sharing · Google UAC · Meta · TikTok · Deep links
Google UAC, Meta App Install and TikTok TopView for GCC market entry, plus a retargeting system for lapsed users using deep links and re-engagement ad sequences.
Beauty · Instagram · TikTok Spark · Meta Shopping
A creator-led performance strategy: UGC feeding paid amplification, Instagram Shopping and TikTok Spark Ads, with lookalike audiences built from high-LTV customers.
Education · DV360 · Google · Meta · YouTube
International student recruitment for a UK university targeting South Asian and GCC markets: DV360 programmatic, Google Search, Meta lead forms and YouTube pre-roll with localised creative.
Startup Ventures
Four ventures across AI, community and human potential.
Founder · AI agency
AI automation that removes the manual work drowning marketing teams.
Founder · AI Automation Agency
An AI-first automation agency eliminating the manual work drowning marketing teams, with bespoke AI workflows, LLM integrations and automated systems for marketing operations.
Founder · Social platform
A public space for authentic conversation between real people.
Founder · Public connection & sharing app
A public social platform for authentic connection. Like Reddit, built around real people sharing real perspectives, for those tired of performance and hungry for genuine conversation.
Founder · Career platform
AI CVs, smart job matching and skill courses in one place.
Founder · CV builder · Job search · Skills
A career acceleration platform combining AI-powered CV creation, intelligent job matching and skill-development courses. Talent is everywhere, and opportunity should be too.
Founder · Self-improvement app
Habits, money and a personal AI coach in one app to help you reach your goals.
Founder · Self-improvement app
RiseSpace is a self-improvement app that brings habit tracking, money management and personal AI coaching together in one place, so every step toward a goal is easier to plan, follow and sustain.
Inner Journey
Seven months at Isha Foundation taught me that the most powerful communication starts in stillness.
Inner Journey
Alongside my professional journey runs a deeper current: a commitment to inner development, meditation and conscious living. The Sadhanapada program at Isha Foundation was a seven-month immersion into what truly matters.
Under Sadhguru's vision, I learned that the most powerful communication originates from stillness. Data without wisdom is noise. The greatest campaigns connect with something ancient in the human experience.
I carry this stillness into every campaign: the ability to pause, read the signal beneath the data, and act with intention rather than reaction.
Off the clock
The rhythm behind the work. Tap or hover to play.
Expertise
36 skills in orbit. Hover to pause, drag to spin.
Philosophy
In their words
The AI frontier
Building AI systems that plan, reason and act.
The next chapter
Marketing is being reimagined by artificial intelligence. Through CogniMorph, I'm building AI systems that automate what took weeks and predict what humans alone cannot see.
A Computer Science foundation, 7+ years of performance marketing and hands-on AI development put me in a position few marketers occupy: I understand both the technical architecture and the human psychology behind great marketing.
The next frontier is building autonomous agents that plan multi-step tasks, use tools and write code without a human at every step.
Applied daily
Applied daily · 80%
Systematic prompt design for reliable AI systems that produce consistent, high-quality output for marketing at scale.
n8n · Make · APIs
In progress · 72%
Connecting AI models to real marketing stacks: automated reporting pipelines, intelligent alerts and self-optimising workflows.
Multi-agent · Tools · Memory
Actively studying · 65%
Autonomous agents that plan, reason and execute complex marketing workflows without manual oversight at every step.
Pandas · Streamlit · APIs
Foundation · 55%
Data pipelines, LLM API calls and internal tools that make marketing teams dramatically more effective.
Vector DBs · Embeddings
Exploring · 45%
Custom AI applications grounded in specific business knowledge: brand-aware copy generators and campaign Q&A systems built on real data.
ML · Forecasting · Attribution
Research phase · 30%
ML models that predict campaign performance before launch, forecast budget needs and go beyond last-click attribution.
Let's talk
A few lines is plenty. It goes straight to Madhav's inbox.
Madhav AI answers from his portfolio. For anything else, contact Madhav directly.